PROJECT FREEFALL  /  CONTENT × CULTURE × COMMUNITY

SHORT FORM.

Repeatable concepts. Real reactions. Stories that keep people coming back.

CAMPAIGNSLONG FORMMUSIC VIDEOSSHORT FORMTOUR / LIVE

01 / SERIES THAT BUILD MOVEMENTS

Pick up the Headphones if You Can Dance

Pick up the Headphones if You Can Dance

EXPLORE THE SERIES ↗
take A Seat rap on the beat

take A Seat rap on the beat

EXPLORE THE SERIES ↗
Pick up headphones if you can rap

Pick up headphones if you can rap

EXPLORE THE SERIES ↗
Director Duels

Director Duels

EXPLORE THE SERIES ↗

Pick up the Headphones if You Can Dance

We turned everyday streets into stages. With Johnny 2 Phones inviting strangers to dance to his music on the spot, we captured fun energy, real reactions, and impressive dance moves. This series helped Johnny double his following and took his YouTube channel from 10k subscribers to 500k subscribers!

228M+

views

101K+

avg Likes

227

videos

EXPLORE THE SERIES

EPISODE 01EPISODE 02EPISODE 03EPISODE 04EPISODE 05
VIEW ORIGINAL ↗

take A Seat rap on the beat

It all started with a table and a sign… inviting strangers to sit down and showcase their free-styling ability while capturing the raw, spontaneous energy of the street. This series broke the internet, launched several artist careers, featured icons like Ghostface Killah & MGK, and took Hunna G from 1k followers to over 750K!

252M+

views

47K+

avg Likes

550

videos

EXPLORE THE SERIES

EPISODE 01EPISODE 02EPISODE 03EPISODE 04EPISODE 05EPISODE 06
VIEW ORIGINAL ↗

Pick up headphones if you can rap

We combined two of our most viral series to create something new, giving artists like Johnny 2 Phones and Mr. Minelli the chance to invite strangers to rap or sing over their unreleased tracks. The audience gets to vote, and the top performer becomes the official feature. It's real talent, discovered in real time. 

135M+

views

223K+

avg Likes

72

videos

EXPLORE THE SERIES

EPISODE 01EPISODE 02EPISODE 03EPISODE 04
VIEW ORIGINAL ↗

Director Duels

Two directors go head-to-head, each given the same artist and track with just one hour to bring their creative vision to life. In the end, the audience gets to decide which music video comes out on top.

553K+

views

36K+

AVG VIEWS

15

videos

EXPLORE THE SERIES

EPISODE 01EPISODE 02
VIEW ORIGINAL ↗
CONTENT × CULTURE × COMMUNITY

LET’S START SOMETHING.

LET’S MAKE IT HAPPEN ↗
← PREVIOUSCLOSE ×NEXT →
HomeAboutServices
Content
Long form contentContent campaignMusic VideosShort form seriesTour/concert coverage
Blog
October 2025
ShopContact

Navigate

AboutServicesContact

Social

InstagramTikTokYoutube
SHOP

Copyright 2026 © Project FreeFall